Eyewear - Virginia Eye Institute

ALERT: VEI requires face masks and does not allow additional persons with patients at this time.

Click here for more info on our COVID-19 Policies


At Virginia Eye Institute, we place our focus on service.

We are dedicated to providing our patients with the best possible vision by combining industry leading technologies and a variety of frame styles to suit the lifestyle and needs of each and every patient trusting us with their care.

We offer a variety of both name brand and generic frames to make sure no matter what budget you may have, we have a solution that will help you achieve the best vision possible. We take pride in offering visual solutions for everyone whether they are one of our many pediatric patients, those who are in need of blue light filtering technology for an ever-increasing digital working world or those who want to make sure they are enjoying all the beauty life has to offer in their golden years.

Your health is our top priority and our licensed opticians will help you select the frame and lens options that will help enhance your lifestyle at a price you can afford. We also work with most insurances to maximize your benefits and take care of all necessary paperwork to make the experience even more convenient.

Even if you don’t require a prescription our optical locations can help you protect your eye health by offering a variety of nonprescription sunglasses to prevent any future UV damage and aid in the prevention of cataract formation later in life. We also offer a variety of dry eye products to keep your eyes happy and healthy.

Our optical locations are ready to help make your next visit to Virginia Eye Institute a true one stop shop for all your visual needs.

COVID-19 Update:

VEI See Double Offer

VEI See Double Offer Information

When patients or customers purchase a pair of Transitions® lenses from VEI, they receive a free clear pair. This free clear pair can also be upgraded to Transitions® lenses for only $99. Please read the above flyer for eligibility details regarding the offer.

To take advantage of our new See Double offer, come see us at our optical shops at any of our Virginia Eye Institute locations today to speak to one of our optical shop associates.

Contact Lenses

Whether you have been wearing contact lenses for decades or are ready to try them out for the first time, our skilled specialists are ready to make sure your contacts give you a fit as custom as you are. A contact lens fitting with one of our providers will include all the necessary measurements that make sure your new lenses match the curvature of your eye and will be so comfortable you forget you’re even wearing them. We have specialists that can achieve fitting even the most complex prescriptions and are ready to help you take the next step in your contact lens journey.

In an effort to not only make sure you are getting precise vision with your new contacts, we want to make sure you have all the protection you need when you are outside and enjoying your new, clear vision. When you purchase an annual supply of contact lenses, we will give you a complimentary pair of polarized Suntrends brand sunglasses to make sure your eyes have the full UV protection they deserve wherever life may take you.

We work with most insurances and are able to file all necessary claims to make sure you don’t miss out on any benefits you may be entitled to as well as offer any available manufacturer rebates that may be applicable to you.

Since life doesn’t stop when you need a refill, we also offer a convenient online ordering system. You can take advantage of this service by simply clicking on the link below:

Order Contacts Online

For your convenience, order contact lenses online and you receive FREE Sunglasses!

Virginia Eye Institute is excited to announce our newest promotion with Alcon Contacts! Today until December 31st, 2021, patients can receive $25 off of their purchase of an annual supply of PRECISION1® contact lenses or $100 off of their purchase of an annual supply of DAILIES TOTAL1® contact lenses.

View Full Promotion Details Order Contacts Online

VEI - Alcon Precision Contacts Promo
Appts Richmond
(804) 287-4216
Richmond Toll Free
(800) 348-2393
After Hours
(804) 257-5116
Fax Number
(804) 287-4210
Referring Provider
(804) 287-4700
Referring Provider Fax
(804) 282-1967
VEI Live Chat