At Virginia Eye Institute, we place our focus on service.

We are dedicated to providing our patients with the best possible vision by combining industry leading technologies and a variety of frame styles to suit the lifestyle and needs of each and every patient trusting us with their care.

We offer a variety of both name brand and generic frames to make sure no matter what budget you may have, we have a solution that will help you achieve the best vision possible. We take pride in offering visual solutions for everyone whether they are one of our many pediatric patients, those who are in need of blue light filtering technology for an ever-increasing digital working world or those who want to make sure they are enjoying all the beauty life has to offer in their golden years.

Your health is our top priority and our licensed opticians will help you select the frame and lens options that will help enhance your lifestyle at a price you can afford. We also work with most insurances to maximize your benefits and take care of all necessary paperwork to make the experience even more convenient.

Even if you don’t require a prescription our optical locations can help you protect your eye health by offering a variety of nonprescription sunglasses to prevent any future UV damage and aid in the prevention of cataract formation later in life. We also offer a variety of dry eye products to keep your eyes happy and healthy.

Our optical locations are ready to help make your next visit to Virginia Eye Institute a true one stop shop for all your visual needs.

Spring Fling Promo

VEI - Spring Fling Banner 2024

For a limited time, purchase one pair of complete prescription eyeglasses and receive 50% off a pair of complete prescription sunglasses and see the world you’ve been missing! *

*Limited time offer expires on April 30. Not applicable with Maui Jim, Costa del Mar, Oakley or Liberty Sport sunglasses. Can be combined with insurance paid first complete pair. Two complete pairs of glasses required to receive second pair discount. Cannot be combined with any other discount or promotion. Must be purchased in the same transaction on the same date of service to qualify for discount. Discount cannot be used on previous purchases. Polarized lenses required on second pair in order to receive discount.

Contact Lenses

VEI - Order Contact Lenses Online and You Receive Free Sunglasses!

A contact lens fitting with one of our providers will include all the necessary measurements that make sure your new lenses match the curvature of your eye and will be so comfortable you forget you’re even wearing them. We have specialists that can achieve fitting even the most complex prescriptions and are ready to help you take the next step in your contact lens journey. Since life doesn’t stop when you need a refill, we also offer a convenient online ordering system. You can take advantage of this service by simply clicking on the link below:

Order Contacts Online

Our Designer Eyewear:

Betsey Johnson Eyewear
Coach Eyewear
DKNY Eyewear
John Varvatos Eyewear
Jones NY Eyewear
Kate Spade Eyewear
Maui Jim Eyewear
Michael Kors Eyewear
Nine West Eyewear
Ray Ban Eyewear
Robert Graham Eyewear
Salvatore Eyewear
Silhouette Eyewear
Nike Eyewear

Introducing New Eyezen Lenses:

Eyezen Lenses

Protect your eyes from digital eye strain with the help of the new and improved Eyezen lenses! Eyezen lenses filter out harmful blue light typically emitted from screens and devices. Not only do these lenses help protect eyes, but they also provide sharper, clearer vision than traditional single vision lenses.

These lenses are ideal for anyone who is constantly looking at screens & devices, whether it’s for work, school, games, or just using your devices comfortably. To see if Eyezen Lenses are right for you, your children, or someone you love, come see us at any of our Optical Shop locations.

Specialty Children’s Frames

Virginia Eye Institute offers a variety of specialty children frames, including: Dilli Dalli, Erin’s World, and Tomato Glasses. Erin’s World frames are specially designed for children and adults with Down Syndrome. Our children frames are for ages 3 months and up. Please contact our Optical Department at one of our convenient locations for more information on our specialty frames.

Dilli Dalli  

Accepted Insurance:

Virginia Eye Institute does accept most insurance providers. Please check with your provider or one of the optical associates at your location.

Appts Richmond
(804) 287-4216
Richmond Toll Free
(800) 348-2393
After Hours
(804) 257-5116
Fax Number
(804) 287-4210
Referring Provider
(804) 287-4700
Referring Provider Fax
(804) 282-1967

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